In the winter of early January two tours set off on the road, one to trace a majestic route through the mountains of America skipping from ski resort to winter paradise and back to promote the new “Frames” AR glasses by BOSE. The second tour travelled along the coastal U.S. to the beautiful beaches from coast to coast.

Together with our production partners, Synergy, my team and I designed and built out a custom vintage airstream as well as custom point-of-sale units that slid out of the back of a couple of Yukons.

The project spanned many disciplines as we also managed both tours as well as all the brand ambassadors.