Launched during SXSW 2018 the Pinterest House on Rainey Street was a very large build and rapid production requiring the immense efforts of hundreds of people over the course of a mere few weeks.

“Occupying the Container Bar on Rainey Street, we helped Pinterest throw open the doors to nearly 3,000 people and 412 brand, agency and PMP partners over the three days of the festival with the aim of driving comprehension and intent to spend. Panel discussions attracted 450 people in-house with an average of 100K viewers for each Facebook Live stream. With a social reach of 1,370,439 and 270 tags and mentions, we think it’s safe to say it worked.” - One Rise East, Production

For my team at ERGO Experiential the main goal was to take good ol’ Container Bar on Rainey Street here in Austin and transform it into a complete and comprehensive physical and visual experience. We wrapped the entire thing, interior and exterior in solid set flats to be used as cladding and projection flats in the courtyard.